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Buy Pink M&Ms to Support Breast Cancer Research

Netlore Archive: Buy special pink M&Ms to help fund breast cancer research through the Susan G. Komen Breast Cancer Foundation


Description: Email flier
Circulating since: Oct 2003
Status: True (with updates)
Analysis: See below


Email example contributed by Nancy M., 6 Nov. 2003:

Subject: Not that anyone needs a reason to eat chocolate...

New Pink & White M&M's

Pass this on to all of your friends. There are many women out there who have breast cancer. Lets do all we can to support this cause. New Pink & White M&M's

The makers of M&M candies has teamed up with the Susan G. Komen Breast Cancer Foundation to raise funds through the sale of their new "pink & white" M&M candies. For each 8-ounce bag of the special candies sold, the makers of M&M (Masterfoods) will donate 50 cents to the foundation. The next time you want a treat, please pick up a bag (now sold in stores nationwide) - you will be donating to a great cause and satisfying your sweet tooth.

Please pass on to all your family and friends. -- Thank you


Comments: True, although some details of this yearly promotional offer have changed since its inception in 2003.

Per current announcements on the Websites of M&Ms chocolate candies and the Susan G. Komen Breast Cancer Foundation, candy manufacturer Masterfoods (a subsidiary of Mars Inc.) has vowed to donate up to 50 cents to the Komen Breast Cancer Foundation for every package of specially-produced pink M&Ms sold from September through November 2006.


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Sources and further reading:

Support the Fight Against Breast Cancer
M&Ms.com, special promotions page

Komen Foundation - Corporate Partner Programs
From the Susan G. Komen Breast Cancer Foundation home page

Corporations Want You to Think Pink
The Courier-Journal (Louisville), 5 October 2003


Last updated: 10/04/06


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