'Ball Girl' Video Is a Fake
Wednesday June 25, 2008
Turns out that amazing YouTube video of a ball girl kung-fu climbing the outfield wall to catch a high-flying foul was staged as a marketing gimmick for Gatorade. Is anyone surprised? The spot was conceived by Chicago ad agency Element 79 and directed by Baker Smith. "It's certainly an amazing fabrication of an amazing play," writes Bob Garfield of Advertising Age. "The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track."
Read more about it:
• Amazing Ball Girl Catch - YouTube Video
• Element 79's Swan Song for Gatorade - Advertising Age
• Fresno Grizzlies Gatorade Ad on YouTube - ABC News
Comments
Proves an old saying from my father. “Believe nothing of what you hear, and only half of what you see”. sw
DAMN! Had me fooled! Was imagining that ballplayer out there trying that move after the game. LOL
Looked real to me, but the announcer did go the replay pretty darn fast, much faster than you would expect for a minor league broadcast.
Hoodwinked again. Really disappointed it was not real. I saved it, but glad I didn’t circulate it. Disappointed.